Many companies struggle to achieve speed and efficiency due to an ineffective product development process and the lack of will to re-engineer their processes, understand the impact of risk assessment and modifying other factors that can improve speed-to-market
For innovative businesses, Research and Development (R&D) is a major investment area for the organisation seeking to offer better solutions and differentiate itself with superior features and performance of its products.
This includes Consumer Packaged Goods, pharmaceutical firms, computer software and the like. In fact most businesses need effective and efficient R&D including those in engineering, functional design and service industries.
These businesses need to attract customers with superior products. This in turn requires innovative thinking, creativity, and most importantly a disciplined approach to R&D
